Problem

We had to build a database for things to do in as many destinations around the world as we could. This not only meant researching, curating, and writing/editing content, it also meant making sure that the content interacted correctly with backend algorithms.

And then there was the scaling issue, to boot.

Solution

I made—and oversaw the creation of—tens of thousands of pieces of content, each of which would surface based on a user’s preferences.

Result

• The best AI-based, personalized travel recommendations

• Tens of thousands of pieces of content

• 10x content creation scaling

Who I worked with

Engineers, sales, account management, C-suite, biz-dev, marketing

problem

Metadata was inconsistent, had overlap, misspellings, and was sometimes way too specific to be useful.

solution

Our developers exported a list of our entire tag database, and then I worked with another member of the content team to remove and consolidate hundreds of tags and group them into categories. Then, i grouped those categories to be consistent with our user interface.

Result

A more consistent list of metadata, which was eventually used to help a content ingestion/scaling tool.

Who I worked with

Developers, other members of the content team