Bots
Airline booking | Feature interest | Help article improvement | Out of office
Airline booking
UX Writers Collective
problem
To free up (hypothetical) customer service time, I was tasked with creating a bot that would allow for users to check on flight information.
Result
A bot that was much more robust than the original spec. But if you’re going to do it, you may as well overdo it, right?
Who I worked with
Solo project
Feature interest
Shepherd
Problem
On the marketing site, there was no low-commitment way for potential customers to let us know what features most interested them.
Solution
I designed this bot to give site visitors a way to
Learn more about the software’s feature set—both in-conversation and through linking to help content
Set up a sales demo
Result
Awaiting data
Who I worked with
The build was solo, but I worked with sales and marketing for other feature content that I based the responses off of.
Help article improvement
Shepherd
Problem
When a user reacted either neutrally or poorly to a help article, there was no way to gather feedback about how the article could be improved.
Solution
A bot that would
Surface after a user had reacted neutrally or poorly
Request information about how the article could be improved
Result
67% engagement
Who I worked with
Solo project
Out of Office
Shepherd
Problem
We didn’t want our customer care team working over weekends if they didn’t have to. However, with a number of clients having weekend hours, potential emergencies could happen at any point.
Solution
When a user opened a new chat after hours, I designed a bot that:
Informs users it’s outside of our normal working hours
Provides users with a way to submit feedback (to be reviewed next business day)
Give users an emergency button, which:
Takes them through fixes for common show-stopping issues
Surfaces the emergency contact’s number if fixes don’t work
Result
(So far) no calls have been routed to customer service through the bot.
Who I Worked With
Customer care team