Product Content
Shepherd
Feature Announcements
Problem
As a startup vet-tech company, it was essential to let our users know that we were continuing to make our product better.
Solution
Announcements for both specific features (often paired with training materials), as well a high-level view of big ticket items from specific deployments. These also link to more in-depth release notes (see below).
Result
More engaged and delighted users and a way to show that we’re listening and the product is growing—something not too common in the veterinary world.
Who I worked with
Product owner and developers
What I’d change
The process was a bit shoot-from-the-hip. I’d want to nail down more of a process around release notes.
Marketing Site Content
Problem
Even though we worked with a brilliant marketing agency, understanding veterinary software (and what set Shepherd apart) is a bit of a chore to the uninitiated.
Solution
I worked with their team of writers and designers to create concise, product-focused copy that explained Shepherd in an engaging way.
Result
See for yourself (you can also check the image below).
Who I worked with
Copywriters, designers, and project managers
What I’d change
While I think we did a good job explaining the features, I’d want to do more (ongoing) research about what features really matter to potential users (which is why I designed the feature interest bot).
Release Notes
Problem
We needed a way to give our power users a chance to look behind the curtain and learn what kinds of features and fixes our developers had been working on.
Solution
A curated list of features that went a bit more in-depth than a standard feature announcement.
Result
Our users were given insight into our development process, and we were given a chance to see what users were interested. If needed, new features were paired with how-to guides.
Who I worked with
Product owner and developers
What I’d change
Advocate for more of a heads-up as to what features were being released.